What it was
The idea was simple: make the most sought-after sneakers available in Norway. We bought limited releases and rare models, checked every pair, and sold them on to a growing audience of enthusiasts – first through Instagram, then through our own web shop.
Demand was built with content and a community around sneaker culture, and peaked with physical pop-up stores in central Trondheim where people queued long before opening. At its height, the business turned over millions of kroner.
How it went
The business grows from Instagram into its own web shop and turns over millions of kroner.
First pop-up store in central Trondheim, with queues long before opening.
A new pop-up and further growth, before the brand is eventually closed down.
Home of Heat is closed down, but the experience – buying, brand building and selling in practice – is part of the foundation Aprende is built on.
The whole portfolioHome of Heat is a former brand of Aprende AS, a portfolio company from Trondheim, Norway.