Syncto.
Syncto is a Norwegian platform that connects businesses and influencers through mutual matching – both sides must say yes before a collaboration starts. We built it because influencer marketing in Norway has been expensive, closed and run by agencies. Syncto opens the process up: you find the right partner, agree on terms and handle payment in one place, and label content according to Norwegian marketing law.
What we do
Businesses create a campaign and discover creators who fit. Influencers discover campaigns that suit them. When both show interest, it’s a match – and the conversation can start without an agency in the middle.
We cover the whole range from nano to mega, and put compliance at the core. Paid content must be clearly labelled, and the platform is built to make it easy to follow the requirements of the Norwegian Consumer Authority.
Want to get started? You can find the right influencer collaboration directly at Syncto, or visit syncto.no to see the full service.
How it started
Syncto is built as a two-sided marketplace: businesses on desktop, creators on mobile.
Inzpire.me, long the leading Norwegian player, shuts down after being acquired by Schibsted – leaving a gap in the market.
Syncto grows as part of the Aprende portfolio, with a focus on authentic collaborations in the Norwegian market.
Frequently asked questions
What does Syncto cost?
Creating an account is free. Syncto charges a platform fee of 15% of the campaign value when a collaboration is completed. There are no agency fees, subscriptions or hidden costs on top.
How does matching work?
Both the business and the influencer must show interest. Only when both have said yes is there a match, and you can agree on the collaboration directly.
How are labelling and Norwegian law handled?
Paid content must be clearly labelled, for example as “ad” or “paid partnership”. The platform is designed to make this easy, in line with the requirements of the Norwegian Consumer Authority.
Looking for the right collaboration? Create an account and see who you match with.
Visit syncto.noSources: Norwegian Consumer Authority: labelling of advertising
Syncto is part of Aprende AS, a portfolio company from Trondheim, Norway.